DATA Price Chart

DATA is a blockchain based advertising technology protocols aimed to resolve the massive hidden threat to the digital marketing and advertising industry, namely, the ad fraud, which costs the industry over $16Billions a year and still growing. The current anti-fraud technologies attempt to detect the fraudulent data, be it fake users or fake devices, but only as a post-fact catching up, after such data is already being propagated into the entire sell- and demand- transaction ecosystem. The policing agency IAB provides the black- and white-list as centralized institute but where the lists are quickly out-of-date in real time, and easily manipulated by bad actors.Powered by AI with deep learning and applying the most advanced blockchain algorithm that is secured by design, decentralized by community consensus, and incentivized with reward of digital token to every player’s contribution to “do good”, DATA Project’s core competency and differentiation lays in its unique technology to identify fraud at the device level and proactively invalidate it and therefore prevent it from leaking into the entire industry network. It goes beyond the cost saving that can be realized when the fraud is pre-empted and no ill attempt to manipulate data is even possible.