In this document, the social challenge and media network PROVOCO is presented, along with an integrated blockchain technology and reward-based token economy (tokenomy). This will be fueled by the visual content and unique social prou001fle monetization system, which is motivating and transparent. For this purpose, the VOCO token1 will be used, and released exclusively to PROVOCO by VOCO Fund. VOCO token supply will be limited and governed by the VOCO Fund, which will release them in an ou001ecial Initial Coin Ou001dering (ICO) event in form of Ethereum ERC-20 token. It will be distributed exclusively through PROVOCO platform, which also be the u001frst commercial product for the token use. VOCO Fund will be responsible for the management and administration of collected fund distribution to the PROVOCO project and searching for and granting future projects who will wish to join the VOCO ecosystem. Tasks will also include blockchain research and development, charity partnerships, continuous charity relief support, smart contracts development, usability, and ecosystem sustainability maintenance tasks. PROVOCO will follow an economy-driven action plan, pursuing PROVOCO application feature development and promoting and incentivizing content creators and socially active users to join the PROVOCO ecosystem to achieve a user-engaging environment. Our optimized Smart Contract Deployment module for VOCO tokens will create and write all in-App user contracts onto the blockchain network in tandem with involved lot of VOCO tokens, in form of ERC-223 Smart Contract, which will be executed within the Ethereum Virtual Machine (EVM) environment according to predeu001fned rules of logic. The App is designed to inspirit its members in numerous engaging daily activities and generation of viral content for everybody to enjoy; while swiftly rewarding valuable user input and created content, nevertheless a user just started or have established a solid social prou001fle already. PROVOCO will reward everyone from the start - no matter one came for noble, game, or both reasons. Our App will connect digital user content and activity with tokenized gameplay and aligned economic incentives for all its participants.