Blockchain technology is an essential component in a new model for the VR/AR ecosystem. A user might easily engage with ten pieces of content during a brief visit to a virtual world or experience, meaning there could effectively be tens of thousands of transactions to record, track and make micropayments against. Moreover, in a world where content is frequently augmented or altered, it is challenging to accurately attribute exposure and credit to owners/creators. Further adding to the complexity is the massive amount of participants in the transactions - advertisers, content owners/creators and individual consumers.The Gaze Coin platform was specifically designed to solve the monetization challenges of VR/AR content, indeed the monetization challenges of the metaverse itself. A blockchain-enabled solution that securely stores ownership and transaction data about content assets in VR/AR, tracking and managing micropayments associated with content consumption, Gaze Coin empowers content owners, advertisers and users to create, build and experience the VR/AR ecosystem with stability and trust.The platform’s unit of currency is Gaze Coin’s own Ethereum-based token, GZE. This token will be available for content owners/creators, advertisers, and users to buy and sell in-experience, and to exchange for Ethereum tokens.As consumers increasingly embrace VR and AR, they expect content producers and brands to be there with engaging content to capture their attention. Gaze Coin provides the infrastructural backbone of the VR/AR creative economy, delivering the fairness, trust, security and exchange mechanism required to ensure creativity can flourish. With Gaze Coin handling ownership data, transaction tracking and micropayments, content owner, advertiser and user stakeholders alike can focus on their core competencies: providing the next generation of amazing experiences, worlds and universes.
