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Basic Attention Token

Basic Attention Token BAT

  • Advertising
  • Reward content creators/publishers
$0.1288 Price
-4.99% % 24h
-1.26% % 1h
$128,789,000 Mkt. Cap
$1,489,470 Vol. 24h
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Basic Attention Token project purpose and description

Short description

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.


Brave will now introduce BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising

Link to Roadmap:
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