What is AIRBLOC Protocol

Abstract

AIRBLOC is a decentralized personal data marketplace where individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns. Targeted advertisements can improve advertisement success rates and returns on investments significantly.During this process, through the use of blockchain technology, AIRBLOC also protects individuals’ data privacy, rewards Data Providers and provides full data transparency and traceability.Today’s data market, which is dominantly controlled by centralized services a.k.a “walled gardens” and big data brokers who aggregate and sell data to large enterprises for profit.Often, most individuals are completely alienated from the data market. Individual users who are the original data source are not given fair rewards and they do not own the data. Smaller Apps with relatively less number of customer data compared to larger Apps cannot sell nor monetize their customers’ data as effectively. Because in order to participate in the data trading market, sufficient amount of customer data is needed.Meanwhile, from the Data Consumer's side, small and medium-sized enterprises are often barred from purchasing data even in small amounts. Even large enterprises can only access data related to market trends. With such limited data sets, it is tough for them to execute highly effective micro-targeted advertisement campaigns towards relevant individuals for higher returns on investment.With AIRBLOC, Users can directly submit data to the blockchain data supply chain. Users can track and control their data transactions, as well as monetize their own data. Through the DAuth protocol on AIRBLOC, Apps can seek permission from Users to sell data on their behalf. Also, Data Consumers can easily purchase and access high quality, granular and insightful data, even in small amounts. This allows them to optimize their marketing campaigns by running highly-effective micro-targeted ads.Our mission at AIRBLOC is to democratize the data market to a level where individual Users and small and medium-sized apps can participate in data market in a transparent and equitable manner.