AdEx ADX

$0.4190
Market Cap $ 30.770 MM (#225)
24h Volume $ 1.245 MM
Chg. 24h: -2.88%
Algo. score 3.6/5  (#112)
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AdEx project purpose and description

AdEx clarity of purpose

AdEx purpose and aspects

AdEx offers a decentralized advertising platform to users where there is no middle man. The platform also helps prevent ad fraud and gives users power over their privacy

AdEx additional differentiation against competition

There will be another token (ADXT) launch by the AdEx network in the future which which have controlled inflation and will be used to incentivize users

AdEx categories

Advertising

Short description

AdEx is an ad serving network aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc. We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.

Abstract

The AdEx team is building the next generation online ad exchange that is based on blockchain technology. Our goal is to provide a more efficient, intuitive and transparent advertising platform. Our aim is to disrupt the existing online advertising landscape and address the significant problems it faces such as advertising fraud, privacy and consent to receiving sponsored messages, and the rise of ad blockers. With digital surpassing all other advertising mediums and accounting for close to 40% of global marketing and ad spend in 2017, we see the need of innovation in this area. We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process including consumers who have been left out by existing advertising networks. Our expertise in the fields of software development, blockchain & cryptography, video streaming and online advertising give us the confidence in creating an ad exchange that will be superior to all existing solutions used around the world.

Link to Roadmap: https://www.adex.network/adex/AdEx-Whitepaper-v.8.pdf
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