The token of the Fairface cloud platform which collects and publishes reviews online will start trading on ProBit Global on June 6.
The FAF token offered during the IEO is used to reward customers as well as participating experts for writing reviews by invitation on the Fairface business platform. FAF powers the Fairface platform which also plans to integrate reviews from other websites over time to establish a single source point for customers.
Launched in February 2018 with the aim to address fake reviews, Fairface is developing a decentralized data-driven feedback network that allows businesses to increase sales. It helps them solicit reviews from customers and showcase what their loyal customers have to say about their services or products.
The platform prides itself as the first in the decentralized finance (DeFi) space to implement a review platform that rewards customers for their reviews unlike competitors such as Google reviews, Trust Pilot, Just Dial, Trip advisor, and Reviews.co.uk.
With the FAF token as a reward for reviews, businesses on the Fairface platform make new customers, increase user engagement, and make more profit.
FAF is also accepted as a payment method along with the existing fiat currency options on the platform’s paid plans to create demand for the digital asset while also providing discounts to businesses that pay for their customer review plans using FAF tokens.
ABOUT FAIRFACE
FAF powers the Fairface decentralized B2C network platform which provides verified, validated, and trustable customer reviews for businesses worldwide. The Fairface platform helps the reputation management of businesses.
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