Key takeaways:
- Meta has expanded NFT functionality to Facebook and Instagram users from the U.S.
- The company also announced that Instagram’s NFT features are now available in 100 countries across the world
- Users need to connect their digital wallet to Meta’s platforms to use NFT functionality
Meta rolls out support for NFTs in the US as Instagram’s NFT feature goes live in 100 countries globally
Social media giant Meta has announced a massive expansion of its NFT program, allowing all Facebook and Instagram users in the U.S. to showcase digital collectibles they themselves created or bought.
In addition to the U.S. rollout, Meta announced that Instagram’s non-fungible token (NFT) features are now supported in 100 countries across Africa, Asia-Pacific, the Middle East, and the Americas. The company shared the news on Twitter.
According to the company’s official announcement, users need to connect their digital wallet, such as Metamask or Coinbase Wallet, to use the NFT feature. As of right now, Meta’s NFT functionality supports Ethereum, Polygon, and Flow blockchains.
Meta revealed that users wouldn’t have to worry about any fees that might be associated with posting or sharing NFTs on Instagram.
The company highlighted what it aims to achieve with NFT functionality in a statement:
“At Meta, we’re looking at what creators are already doing across our technologies in order to improve the experience, help them create more monetization opportunities, and bring NFTs to a broader audience.”
The digital collectible rollout comes roughly half a year after Meta CEO Mark Zuckerberg initially revealed that NFTs are coming to the platform. In May, Instagram started trialing the feature and revealed that the native minting functionality might be coming to the platform “over time.”
Meta is far from being the only major social media player that is expanding into the digital collectibles space – video-streaming giant YouTube and social media platform Twitter are also working on their own NFT products and services.
