Key takeaways:
- Crypto.com partnered with FIFA to become the exclusive cryptocurrency trading sponsor of this year’s World Cup
- FIFA’s CCO Kay Madati commended Crypto.com for its previous high-profile sports partnerships
- Last year, Crypto.com signed a 20-year, $700 million rebranding deal that saw the LA’s iconic Staples Center be renamed to Crypto.com Arena
Crypto.com will be the exclusive crypto trading platform sponsor of Qatar 2022
On Tuesday, FIFA announced that Crypto.com, a leading cryptocurrency exchange with more than 10 million users, will be the exclusive digital assets trading platform of this year’s World Cup tournament that will be held in Qatar.
CEO and one of Crypto.com co-founders, Kris Marszalek, said that the newly-penned partnership with FIFA will help “drive further awareness of Crypto.com globally.” “We will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” added Marszalek.
Crypto.com users will reportedly get a chance to win tickets to some of the sport’s most coveted matches and participate in special promotions running throughout arguably the world’s most popular sporting event.
FIFA’s Chief Commercial Officer Kay Madati indicated that Crypto.com’s previous relationships with the world’s top sports venues and organizations played a significant role when deciding whether to collaborate with the leading crypto company.
Madati was likely referencing the fact that last year Crypto.com secured a massive, $700 million deal with AEG to rename the iconic sports and entertainment venue Staples Center to Crypto.com Arena.
While the Staples Center rebranding deal was widely publicized, it was far from the only high-profile sports-related investment Crypto.com made in 2021. For context, Crypto.com signed a $175 million 10-year contract with a premier fighting organization UFC, and a $400 million deal with NBA franchise Philadelphia 76ers.
The price of Crypto.com’s native Cronos (CRO) token increased by roughly 5% to $0.426 on the news of the FIFA World Cup sponsorship deal.
