The fashion industry of today is under pressure with a massive shift in the demographics, especially when it comes to the younger generation. The rise of Gen Z and the coming Alphas are people who have lived all their lives with extreme digitization and live a more virtual and online world than their predecessors.
Facing a fundamental shift, the luxury brands of today are facing a do or die situation, where the establishments are struggling to cope with the shift. Creating a new lens through which top brands can not only look at their new consumers but develop the methods and tools to reach out, ALTAVA is a metaverse designed specifically to help luxury fashion brands update themselves.
One Platform, Multiple Solutions
The ALTAVA Group is a Singapore-based luxury fashion metaverse platform that creates bespoke experiences for both brands and consumers. Creating NFT based digital fashion accessories, the platform acts as a bridge that connects the industry with its target market by offering various services.
ALTAVA For Business
For fashion houses, onboarding the metaverse is the biggest issue. In an industry that has always produced tangible products, transitioning from offering physical products to digital ones can be extremely challenging. ALTAVA helps brands enter the digital world through its platform and offer meta space where they can build their stories and showcase their products.
Each brand is unique and ALTAVA partners with the fashion establishments to create fully customized digital environments that best help brands reach out and create the right image.
ALTAVA Market
Building a brand image is one thing and creating a space where consumers can purchase is another. This is where the ALTAVA Market comes in. A holistic marketplace, it helps premium brands offer their fashion NFTs and other digital collectables to consumers.
With a primary market where new NFTs are private auctions are held for newly minted NFTs, these products may or may not have a physical counterpart, helping in breaking the crucial knot. The secondary market allows NFT owners to resell their products should they not need them anymore. A purely democratic market based on supply and demand, the secondary market will determine the price of the resell, allowing NFT holders to capitalize and at the same time give buyers the opportunity to get their hands on their preferred fashion accessory.
ALTAVA Worlds of You
A crucial element in the success of any fashion NFT is a place where owners can “wear” the accessories. ALTAVA Worlds for You is a gamified social platform that allows consumers to accurately create their digital selves, thanks to AI-powered facial recognition and other customizable tools.
With the digital extension of the real world, people over here are not physically limited and can connect through personal messaging, avatar interactions and content sharing.
StarStudded ALTAVA Fashion Team
The ALTAVA Group team isn’t a newcomer, but has deep and established connections within the industry.
Andy Ku, the CEO, is a seasoned developer with a streak of digital startups, most notably Mstar, an online high graphics virtual world, a precursor to the modern metaverse. At the time of his exit, Mstar was bought by a leading South Korean game company, evaluating the game with a market capitalization above $6 billion.
Elizabeth von Guttman is a well-known name in the Western fashion scene, co-founding Ever Manifesto (focusing on the sustainability of the fashion industry) and System Magazine (for the elite insider fashion fanatics).
With large scale fashion investors, ALTAVA is already making waves in the industry, collaborating with elite luxury brands such as Balmain and Prada. Its fashion metaverse is ready to breathe in a new life to luxury brands struggling to cope with the digitization of the modern world and consumers.
