In a strategic move to redefine its brand, Nexo, a prominent digital assets institution, unveiled its rebrand as a comprehensive digital wealth platform, transitioning from a crypto lending service to a robust digital asset management hub.
Coinciding with Bitcoin Whitepaper Day, this shift aligns with Nexo’s vision of empowering investors to grow, preserve, and manage their wealth with an all-encompassing suite of services and enhanced customer support.
Nexo’s rebranding, fueled by extensive client feedback from 5,000 users across 23 countries, reflects a broader shift toward more sophisticated and adaptive digital asset solutions. The redesign includes a new logo, a streamlined website, and an upgraded user interface tailored to appeal to investors seeking long-term value from digital assets.
“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform. We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space.”
—Kosta Kantchev, Nexo Co-founder and Executive Chairman
Nexo Adapts to a Mature Digital Asset Landscape
The digital asset industry has quickly evolved, marked by the approval of Bitcoin spot ETFs and growing adoption among institutional investors. Nexo’s rebrand arrives at a pivotal time when the perception of digital assets is shifting from speculative investments to long-term wealth solutions. Currently, 65% of institutional investors are preparing to enter the digital asset market, while 72% of retail investors view digital assets as essential for wealth growth.
Nexo’s established reputation and innovative offerings have attracted both retail and institutional investors across 200 jurisdictions. With over $320 billion processed in transactions, $8 billion in crypto credit issued, and $945 million in interest paid to users, Nexo is taking charge as a leader in the digital asset wealth sector. This rebrand further reinforces its dedication to helping investors navigate and leverage the digital asset landscape for sustained prosperity.
A New Identity for a New Time
The redesigned Nexo brand incorporates visual elements symbolizing resilience and growth, including an upward-flowing logo that blends precision and adaptability – qualities that resonate with Nexo’s clientele. The soft grey and beige palette, accented by green, reflects a modern and dynamic lifestyle that appeals to today’s digital asset investors, who value both flexibility and security in their financial tools.
“Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform. Going forward, we are focusing on hyper-personalized, white-glove service, offering autonomy and flexibility within an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo stands ready to guide you, providing compliant opportunities for growth and long-term value.”
—Elitsa Taskova, Nexo’s Chief Product Officer.
A Platform Built for the Future-Oriented Investor
Nexo’s new suite of services, developed through 20 months of client research, is tailored to meet the needs of investors who view digital assets as integral to their financial strategies.
A recent survey among Nexo’s clients revealed that 67.9% of high-net-worth individuals consider digital assets viable for long-term wealth growth, and 69% of Bitcoin holders view the asset as a reliable store of value. This demand for digital-first, round-the-clock accessible tools has shaped Nexo’s offerings, which now include:
- Savings Growth: Flexible and fixed-term yield options and dual investment products, available 24/7 on all devices.
- Asset Management: Tools like crypto-backed credit lines, 1,500 market pairs, crypto futures, and advanced analytics for diversified growth.
- Seamless Spending: With the Nexo Card, clients can easily access liquidity and spending options for their digital assets.
The platform’s rewards program, tiered loyalty benefits, and personalized services 24/7 for high-net-worth clients show Nexo’s desire to do right by their clientele.
Nexo’s Future: Security and Compliance at the Forefront
Looking forward, Nexo’s focus on compliance and security remains a top priority, with the platform committed to ongoing improvements in these areas. As Nexo explores new partnerships and expands internationally, it continues to position itself as the leading wealth platform in the digital asset space, dedicated to innovation, long-term stability, and client satisfaction.
About Nexo
Founded in 2018, Nexo has been a pioneer in the digital asset space, offering clients across 200+ jurisdictions access to advanced digital wealth solutions. With a mission to foster wealth growth, Nexo’s offerings include high-yield savings, crypto-backed loans, and cutting-edge trading and liquidity options, all supported by a client-centric, secure platform.
