Vidy is the first decentralized video ad distributor that embeds video ads behind the text of web pages via an NLP consensus-layer.
Today, 600 million people run ad blockers on their phones and desktop because the're tired of being abuse by the advertisement industry. Unbeknownst to most, unwanted mobile advertising accounts for more than $23 per month in data charges on the average user's data plan, and approximately 21% less daily battery life. This relationship is not consensual; users have no say and no percieved right to avoidads or choose which ads they want to see in today's climate. Their only choice is to opt out of the ecosystem completely, and it is advertisers and publishers who suffer the most from this ad blocking backlash, because this means that there are 600 million set of eyeballs - and therefore 600 million potential customers - who they lose out on. Vidy pledges to bring out these 600 million lost users back into the advertisement ecosystem. Out tri-layer solution built on the blockchain will be the win-win-win that this broken industry needs to fairly reward all applicants, augment video ad relevance, and cut out the troublesome middleman that have erected an opaque, fraudulent, and abusive status quo.