Insights is automating the data brokerage industry via blockchain technology and smart contracts. Users securely own, manage, and monetize their data with the Insights Wallet. Data Brokerage corporations are generating $200 Billion a year in revenue. The Insights Network will transfer that wealth from corporation to consumer over the next ten years.
In the present day, data brokers collect data on individuals around the world from a wide array of sources, both online and offline. The data is packaged into profiles, which they sell to organizations who can use them to make decisions that impact the lives of ordinary people without them ever being aware of it. Recent technological advances, such as the Blockchain and Secure Multiparty Computation, are making it possible to build a superior platform for conducting market research while putting control, as well as monetization, of the data into the hands of the people who generate it.