DAD

DAD DAD

$0.2490
Market Cap $ 33.510 MM (#229)
24h Volume $ 1.769 MM
Chg. 24h: -1.99%
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DAD project purpose and description

DAD clarity of purpose

DAD purpose and aspects

DAD chain describes itself as a decentralized advertising blockchain empowering users Built on Ontology. Using Smart Contracts and Token Economy, DAD achieves data openness, transaction transparency and revenue sharing with users.

Short description

DADas a new generation of decentralized advertising public chain, has made advertising data more open and transparent, so that advertisers are able to know where their money is spent without infringing on users' privacy. Moreover, micro-amount and high-frequency settlement is now an option in the advertising industry thanks to the Lightning Network, and combined with incentives of the token economy, empowering all parties to maintain a healthy advertising ecology.

Abstract

Online digital advertising has reached a huge market size after many years of rapid growth but is plagued by many fundamental problems. Advertisers spend a huge amount of budget on invalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receive any reward and have no decision-making power. DAD blockchain will be built on top of Ontology, the new generation public blockchain and distributed trust collaboration platform. Via smart contract and token economy, DAD achieves data openness, transaction transparency and user revenue sharing, to improve ad quality and delivery efficiency, building a new generation of blockchain ad system and reshaping the ad industry as we know it today.

Link to Roadmap: https://dad.one/#roadmap
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