Just as Facebook connects friends and LinkedIn connects professionals, the current TraDove platform connects business partners with its business social network. The next generation platform will utilize blockchain and AI driven social networking technologies to further shorten the corporate buyer & seller discovery cycle, enhance B2B transparency, expand user trust, and allow for company-to-company precision advertising. Additionally, BBCoin will provide a better payment instrument for international trade. TraDove’s BBCoin will serve as a primary payment tool within the TraDove Business Social Network. Users who choose to use BBCoin within their sales, marketing and trade are ensuring the legitimacy of their activities, adding a layer of credibility on top of TraDove’s already existing member screening and reference system.
A major goal of TraDove’s B2B 2.0 is to ensure and maintain credibility, both within and outside the network. There are several ways to achieve this. Basic authentication of potential network members is at the first level. TraDove has developed a proprietary process to vet potential new members efficiently. Once in, democratic ratings like those deployed by LinkedIn or Yelp maintain a member’s credibility level. This activity is extremely important. It is a device that helps maintain a perception of TraDove’s network quality. Unlike a consumer social network such as Facebook or a professional network such as LinkedIn, TraDove Business Social Network puts substantially more emphasis on traffic quality than on traffic quantity. We do not seek nor do we need hundreds of millions of users. We only need tens of millions of users. A business user’s value is much higher than a professional user, which is in turn higher than that of a consumer user. Facebook paid $42 per consumer user for WhatsApp. Microsoft paid $60 per professional user for LinkedIn. How much is a TraDove business user worth? The answer is A LOT! Our emphasis on traffic quality and not just quantity keeps our operational costs low and increases both business users’ value and our profit margins. LinkedIn is not suitable for business. It does not authenticate its users. Most use public emails. Faking a LinkedIn profile is easy. It is too general and crowded. Most use LinkedIn for personal and professional relations oriented communication. It does not have product/service component. TraDove has developed a proprietary process to authenticate its users in its general network. It is much harder to fake a profile. It is a social network tailored for corporate buying and selling people. It seamlessly connects business people, products/services and companies together to share knowledge, experience and opportunity in a much more relevant way.