adToken ADT

$0.0099
Market Cap $ 5.955 MM (#438)
24h Volume $ 455.129 K
Chg. 24h: -1.43%
Algo. score 3.1/5  (#496)
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adToken project purpose and description

adToken clarity of purpose

adToken purpose and aspects

Aims to eliminate fraudulent publishers in digital advertising.

adToken categories

Web domain registrationAdvertising

Short description

The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders.

Abstract

adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. AdChain is an Ethereum-based digital advertisement platform that aims to fix the fraudulent environment of online advertising namely bot traffic, malvertisements, trackers, spoofed domains, lack of coordination and systemic fraud. ADT is an ERC20 token that is used in order to ver publishers who wish to join the system, employing a "challenge period" during which any ADT holder who believes the publisher is fraudulent can issue a challenge and match the publisher's ADT deposit.

Link to Roadmap: https://adtoken.com/#timeline
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