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Ubisoft is Entering Blockchain Gaming Space, Plans to Develop Play-to-Earn Content

By October 29, 2021 No Comments

Key takeaways:

  • French video game giant Ubisoft has unveiled its plans to deepen its commitment to blockchain gaming during the Q2 earnings call
  • Ubisoft has recently made a considerable investment in Animoca Brands, a video game company that specializes in blockchain gaming and NFT content
  • Ubisoft is a founding member of Blockchain Game Alliance, which spreads awareness about how blockchain can transform games 

Ubisoft, a video game giant headquartered in Paris, has recently unveiled its plans to enter the rapidly growing blockchain gaming and non-fungible token (NFT) space. During the Q2 earnings call with shareholders, Ubisoft unveiled its blockchain ambitions. 

Ubisoft has invested in blockchain gaming company Animoca Brands to increase its presence in the sector

Ubisoft repeatedly reiterated its commitment to further involvement in blockchain gaming during the call, with CFO Frédérick Duguet calling blockchain a “revolution.” The firm has recently made a considerable investment in Animoca Brands, which is one of the leading companies in branded blockchain gaming. 

Animoca Brands’ platform is powered by a native REVV token, which allows players to buy, sell or hold digital items. The company is working on several racing games, including Revv Motorsport, Revv Racing and soon-to-be-released Formula E: High Voltage. Along with more conventional video games, Animoca has also developed a virtual world game dubbed The Sandbox, in which players can collect NFTs called “Sand.”

Animoca Brands’ NFT-based video game F1 Delta Time. Image source: Animoca Brands

Ubisoft’s CFO Frédérick Duguet explained the company’s outlook on blockchain gaming:

“[Blockchain] will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”

Duguet continued: “We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.”

In addition to investing in Animoca Brands, Ubisoft has made its intentions clear when it participated in the process of founding the Blockchain Game Alliance, which is a global “organization that is committed to promoting blockchain within the game industry.” The organization’s board members come from some of the most prominent companies in the industry, including Sky Mavis (developers of Axie Infinity), ConSensys, Enjin, Delphi Digital, and Ubisoft.

It will be interesting to observe if Ubisoft plans to integrate blockchain and NFT elements into its existing popular gaming franchises such as Assassin’s Creed and Far Cry, or will the video game giant focus on implementing the distributed ledger technology in new game projects exclusively.