MEXC, one of the world’s top cryptocurrency exchanges, has changed its color theme from “Forest Green” to “Ocean Blue”.
The new shift in branding follows the exchange’s major milestone of serving over 10 million users as per the latest statistics in September 2022. For this reason, the popular ramp is adopting a new color theme and launching a campaign to notify its client base and crypto community what they stand for.
The choice of “Ocean Blue” over “Forest Green” color pallet follows their survey of clients in South Korea. To test reception, MEXC briefly rolled out the new theme for its South Korean users. Specifically, Andrew Weiner, the Vice President of MEXC Exchange, noted that clients in South Korea were firmly in favor of the “Ocean Blue” color scheme.
Later on, the team proceeded to gather feedback from their global clientele. Like in South Korea, the reception was overwhelmingly in support of the new brand color, a move that advised MEXC to permanently shift and adopt the new color system. Notably, MEXC’s decision to involve the community is in synchrony with their client-facing nature and moves to prioritize and integrate user feedback whenever critical decisions impacting their activities are to be made.
“Ocean Blue” is symbolic of MEXC Global. The exchange explains that the earth’s oceans occupy 71.35 percent of the globe’s surface, whereas forests cover a paltry 7.27 percent. Meanwhile, apart from the dominance in coverage, oceans are limitless and vast. On the other hand, forests are fragile and restricted by land mass. Considering MEXC Exchange’s ambition, the adoption of the “Ocean Blue” color scheme is an apt representation of their reach and focus on increasing crypto adoption.
Their “users come first approach” has been paying dividends for the exchange, allowing them to expand rapidly despite the biting crypto winter. Andrew said:
When we look back at MEXC’s history, ‘Users Come First’ has always been more than a motto – it is the recipe to our success- which the improvement of the brand color cannot exemplify.
Over the years since launching in 2018, MEXC has been rapidly growing its client base and introducing exciting features for its traders. In June 2020, for instance, the exchange carried out a major product upgrade, revamping its Futures Trading system and Product Function. Improvements included adding features such as “Lightning Close” and “Leverage Multiples Adjustment”. Their enhancement follows months of surveys, gathering client feedback, and product testing. Ultimately, the goal was to drastically improve user experience, ensuring their journey when navigating MEXC is fulfilling.
