Key takeaways:
- Broadcasting channel Fashion TV enters into lifestyle-oriented partnership with India’s leading short-video sharing app Chingari
- The partnership includes the launch of exclusive NFTs, the Fashion TV token, and the fashion-focused metaverse
- As a part of the deal, the Fashion TV content will be accessible from the Chingari app
Chingari and Fashion TV partnership is centered around Web3 initiatives
India’s blockchain-powered short video sharing platform has formed a partnership with the highly popular fashion and broadcasting television channel, Fashion TV. Fashion TV is the world’s leading fashion television channel and of the most renowned lifestyle brands in the world.
Chingari’s native token GARI has teamed up with Fashion TV to launch a collection of 100 exclusive GARI Panada NFTs. While Fashion TV has been around for a while, dating back to 1997 to be exact, this is the first time the established fashion television program partnered with a short-video sharing app. This is great exposure for Chingari and GARI as they will be able to offer access to high-quality Fashion TV content to their app users.
In addition, the non-fungible token (NFT) holders will be able to access special parties and fashion shows hosted by Fashion TV. Moreover, the two companies have committed to building the Fashion Metaverse, a virtual reality platform where high-end designers can reveal new collections and digitized versions of existing pieces.
Chingari CEO, Sumit Ghosh, commented on the newly-penned partnership with Fashion TV:
“We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands, with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all-exclusive 100 GARI Panda NFTs, Fashion TV NFTs, and GARI Panda NFTs will turn out to be a gold rush for the artists and celebrities across the globe.”
Fashion TV President Michel Adam Lisowski said in a statement, “The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone.” Lisowski went on to add that The Fashion TV-GARI Panda NFTs could “churn out crazy payouts”, especially for new users.
