Scuderia Ferrari, the racing division of the luxury Italian car manufacturer Ferrari, has inked a partnership with Velas Network AG, a Swiss-based blockchain company that specializes in NFT-related products.
Key takeaways:
- Per the announcement, Velas will be Scuderia’s exclusive provider of non-fungible tokens (NFTs) under the new deal, which will unlock new ways of interaction between one of the most winningest Formula One teams and its fans.
- The first drop of exclusive digital collectibles will drop in March 2022, at the start of the new F1 season.
- In addition to being Ferrari’s sole digital content creator, Velas will also sponsor the Ferrari Esports Series, the online mono-brand series of the so-called Prancing Horse, and of the Esports team that will compete in the F1 Esports Series.
- Mattia Binotto, General Manager of Scuderia Ferrari, stated that the team is “pleased” to work with Velas and that the two companies share the same values.
- Farhad Shagulyamov, CEO and co-founder of Velas, said that the company is excited about the prospects of showcasing its blockchain products “at the pinnacle of motorsport.”
- Scuderia Ferrari is not the first team to provide access to NFT-powered content to its fans around the world. Earlier this year, McLaren Racing, the renowned automotive brand, announced the launch of an NFT collection in collaboration with Tezos.
- The fan-favorite racing team took to Twitter to announce the new partnership.
