Key takeaways
- Bybit EU becomes an official partner of Ski Austria for the 2025/26 FIS World Cup season
- The partnership includes branding across key events and digital channels throughout the winter
- Bybit EU sees the collaboration as a bridge between regulated digital finance and elite-level performance
Partnership unites winter sports and digital finance under one banner
Bybit EU, the Vienna-based crypto-asset platform, is stepping into the world of alpine skiing through a new partnership with Ski Austria. The collaboration, announced on October 22, names Bybit EU as an official partner of the Austrian Ski Federation for the 2025/26 season.
As part of the agreement, Bybit EU’s branding will appear at several World Cup venues across Austria, including stops in Sölden, Gurgl, Semmering, Stubai, Montafon, and Flachau. Beyond physical events, the company will also feature across Ski Austria’s digital platforms through coordinated campaigns set to run throughout the winter.
Christian Scherer, CEO of the Austrian Ski Federation, said the collaboration signals a notable shift in the commercial landscape of winter sports.
“For the first time, a national association is welcoming a partner from this industry into the world of skiing. This shows how our sport connects both traditional and technology-driven sectors – a fact we are proud of and a clear sign of skiing’s power as the perfect stage for strong brand presence.” —Christian Scherer, CEO of the Austrian Ski Federation
Georg Harer, Managing Director of Bybit EU, echoed the alignment of values between the two organizations. He said Austria sits at the intersection of world-class alpine performance and financial innovation. And that this partnership celebrates what great athletes and great companies have in common: discipline, transparency, and a willingness to lead change.
The partnership is timed with growing regulatory clarity in the European crypto space. Bybit EU operates under the Markets in Crypto-Assets Regulation (MiCAR) as a licensed Crypto-Asset Service Provider (CASP), offering exchange, custody, and transfer services across the European Economic Area (excluding Malta). The company sees this collaboration as a chance to not only build brand presence in Europe’s most iconic winter sports nation, but also to highlight its commitment to compliant and transparent digital finance.
About Bybit EU
Bybit EU is the European branch of the global crypto exchange Bybit, established to serve clients across the European Economic Area (EEA) (except Malta) via the platform Bybit.eu.
Operating out of Vienna, Austria, the entity holds a licensed status as a Crypto-Asset Service Provider (CASP) under the EU’s Markets in Crypto-Assets Regulation (MiCAR).
Services offered include custody and administration of crypto-assets, exchange of crypto-assets for funds and for other crypto-assets, placement and transfer of crypto-assets on behalf of clients.
Bybit EU positions itself as a “compliance-first” crypto platform for Europe—with a local team, regulatory framework alignment, and a commitment to transparency and user protection.
Wrapping up
Bybit EU’s alliance with Ski Austria signals more than just a branding exercise — it reflects the broader convergence between regulated digital assets and mainstream sports. As the ski season kicks off, the partnership will put Bybit EU on the radar of millions of fans while highlighting the growing relevance of compliant crypto services in everyday European life.
